PRESS RELEASES

February 2013
Atlas Interactive continues to empower MENA mobile communication operators with special activities aimed at increasing their goodwill with their customer base and creating buzz in the market. It does so from having a leadership position in the integrated digital industry and outstanding connections with prominent international brand owners. Capitalizing on how soccer immensely reverberates with the youth across MENA, a mobile soccer competition was born out of Atlas Interactive’s exclusive rights to the unique Meet & Greet program of the Chelsea Football Club (CFC) and its strategic partnership with leading mobile operator Mobily in KSA. It was held in 2012, and it met with a phenomenal s...
November 2012
Atlas Interactive continues to empower MENA mobile communication operators with special activities that generate them added goodwill with their customer base and a strong visibility in the market. It does so from commanding a leadership position in the integrated digital industry as well as outstanding connections with prominent international brand owners. Capitalizing on how soccer immensely reverberates with the youth across MENA, a most exciting mobile soccer competition was born out of Atlas Interactive synergizing between its exclusive rights to the unique Meet & Greet program of the Chelsea Football Club (CFC) and its strategic partnership with leading mobile operator Mobinil in Egypt. 10 Egyptian winners will be sent on a fully paid trip to the UK where they will visit CFC and its fabulous museum and trophies, and the city itself. The winners will attend a game at Stamford Bridge stadium, in addition to the Player of the Year event where they’ll interact in person with a famed CFC player and receive signed T shirts. In sum, they will live an exhilarating experience of close discovery of both a foreign country and one of the most successful soccer clubs in the world. This vast campaign which was launched on January 7th over a six weeks’ duration also featured o...
July 2011
Tasalla.me is a product that has been designed and developed by Atlas Interactive Middle East. It is a new game portal that will take the Arabic gamer community by storm.

Though it is in beta phase, Tasalla.me has attracted huge numbers of users from the Gulf area and Egypt since the date of its launch in July 2011. The website offers an array of engaging high quality online and downloadable games for all ages. These include a variation of game genres such as action, adventure, shooter, role-playing, strategy, sports, board, cards and skill games. The website has all kind of games to suite ever...
May 2010
Real Madrid Club de Fútbol has signed an exclusive partnership with Atlas Premium Brands (APB), a company majority owned by Atlas Group of Companies, for the execution, management and marketing of Real Madrid's official Arabic website www.realmadrid-arabia.com. Atlas Interactive Middle East was entrusted by APB with the complete development and content editing of the website as well as the marketing opportunities across the Arabic speaking territory.

Nigel Tatlock, Managing Director of APB said:

“Football is one of the universal games connecting fans from one continent to the other. The online social media is growing fast in the Middle East and we are delighted to br...
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