Absolutely Digital in partnership with Mobily operator in KSA has launched huge campaign “meet and greet with chelsea FC’ 40 winners from Saudi Arabia won a full paid trip to London following a national draw.
Absolutely Digital team met with the lucky winners and spent 4 days in London, enjoying various activities ranging from visiting the Chelsea FC museum and the city itself, before attending a game in Stamford Bridge stadium and meeting David Luiz, a player in the team.
A professional photographer accompanied the Saudi winners as well as out teams throughout their trip in order to capture the top moments and use the image for PR coverage of the event.
The campaign in KSA proved to be a huge success, and only encouraged us to duplicate the process in other MENA countries.
The Saudi winners during the Meet & Greet event with David Luiz
From cash prizes to tickets to London, the campaign appealed to a large number of subscribers and has only encouraged the duplication of the process in Egypt.
Our upcoming Chelsea campaign is currently in works with Mobinil-Egypt, where large marketing plans are in place to reach a maximum number of subscribers.
A 6-week competition in Egypt followed by a live draw was completed, and will be followed by a trip to Chelsea to watch a game and meet the players. 10 winners will be selected in the final draw, and a number of other subscribers will win Samsung smartphones. Other winners will also receive a free subscription to official Chelsea news on their mobile phones.
Creating a highly popular campaign, Absolutely Digital in partnership with Mobinil exceeded their target for the Egypt competition and will certainly duplicate the process in other MENA countries.
In 2011, Absolutely Digital successfully localized the Real Madrid /Arabia website, from design to CMS development, content translation and integration.
A fully dedicated team of technical/content editors and soccer journalist were handling the daily updates on the website.
The main features of the Arabic version ranged from real time daily club news, to scores and updates, video featuring players, interviews and press conferences.
The website also benefitted from a deep integration with social networks, mainly on facebook, twitter, blogs and forums.
Aggressive online promotions and cross-promotions with soccer portals were carried throughout the MENA region.
As a result, the website attracted a large number of advertisers and sponsors aiming to promote their brands on Real Madrid Arabia.
Real Madrid Arabia’s homepage
Launched in Jordan, the aim of this campaign was to have subscribers play and predict scores in order to win prizes for the higher scores they received. The users were allowed to play as many times as possible in order to beat others and received gifts.
Absolutely digital Launched in Egypt with Mobinil and Jordan with Umniah in 2008, the IVR campaign proved to be a big success, involving a large number of subscribers. The process is simple: user receives a promotional message on his/her mobile phone, calls and enters a draw where prizes varied from Ipods, mobile phones and watches.
Absolutely Digital launched“ Win Zain With Zain” a huge SMS promotion project with Zain Iraq from June till July 2009 where daily 2,000 USD and weekly 5,000 USD is won by the participents.
Zain sends a bulk SMS to its postpaid users enabling them to subscribe to the service by sending “win” word by SMS to 6999 (short code number).
After subscribing to the service, flow questions are sent to the subscribers where they have to answer correctly in order to participate to the daily and weekly draw.
Due to the success of “Win Zain With Zain” project, Absolutely Digital has re-launched a bigger campaign for another 60 days.
Where we have doubled the daily prize for 4,000 USD and the weekly prize for 10,000 USD.
Absolutely Digital provided for the “Win Zain With Zain”project the following :
•Total cost of prizes.
•Communication through ATL.
•M-Marketing software licenses, adaptation implementation and customization.
•Hardware infrastructure interconnection.
•Media campaign consulting.
•Administration website which includes online real time statistics.
Launched on the Lebanese TV channel Mlive TV, the purpose of this campaign was to have users call and answer questions through a live quiz.
Pan Arabic TV entertainment show broadcasted by MBC.
Absolutely Digital advertised the voice application (participants registration ) in Saudi.
TV program broadcasted on ART & MBC, an Arabic traditional wedding in a reality TV show.
Absolutely Digital provided all PSMS & IVR numbers, provided the ITV platform and developed all the application.
A talent hunt Club which launches promising youth, and helps them reach Pan Arab exposure and stardom.
Absolutely Digital provided most of the SMS and IVR numbers and developed all the applications.
Collection of top Arabic songs of the current year asking viewers to vote for the best song.
Absolutely Digital provided all PSMS (except for KSA and UAE) and IVR numbers and developed all the applications.
A talk show broadcasted on one ART channel where viewers are asked to call or send PSMS in order to interact with the show. Absolutely Digital provided all SMS & IVR numbers and developed all the applications.